(It’s probably still stuck in your head today.) In 2010, as part of its $300 million ad campaign for the South African World Cup, Coca-Cola released two dozen versions of K’Naan’s Wavin’ Flag-making sure to take out all the references to K’Naan’s impoverished childhood in war-torn Somalia that appeared in the original song, of course.
Coca-Cola knows a good song when it hears it. In 1971, the soft drink company introduced its I’d Like to Buy the World a Coke jingle, which, when later rerecorded as I’d Like to Teach the World to Sing (in Perfect Harmony), became a No.
